Over the last several years, the evidence has become increasingly clear that personalization platforms that are able to offer high-quality recommendations will outperform ones that can’t, especially for returning customers and for large catalogs. For example, a study published in Information Systems Research found that the presence of personalized recommendations […]
One of the claims that we sometimes see in regard to modern personalization systems is that they offer a “Model Zoo” of ready-to-use models, and that they can rapidly build new models in a very short amount of time (for example, 30 minutes to 3 hours). How can a whole […]
If you’ve been doing marketing for a while, you’re already familiar with the concept of A/B testing. Let’s say, we have two versions of a subject line, or of a landing page, or of an image, or whatever, and we want to know which one converts best. To determine that, […]
