Over the last several years, the evidence has become increasingly clear that personalization platforms that are able to offer high-quality recommendations will outperform ones that can’t, especially for returning customers and for large catalogs. For example, a study published in Information Systems Research found that the presence of personalized recommendations […]
One of the claims that we sometimes see in regard to modern personalization systems is that they offer a “Model Zoo” of ready-to-use models, and that they can rapidly build new models in a very short amount of time (for example, 30 minutes to 3 hours). How can a whole […]
If you’ve been doing marketing for a while, you’re already familiar with the concept of A/B testing. Let’s say, we have two versions of a subject line, or of a landing page, or of an image, or whatever, and we want to know which one converts best. To determine that, […]
Technology now exists to enable Segment of One marketing (aka. hyper-personalization, aka. n=1), but not all brands are in a position to take advantage of those capabilities. Here’s a look at the key factors that might hold you back. Just Getting StartedIf you’re in launch phase for a new brand […]
In today’s hyper-competitive marketplace, customer expectations are evolving faster than ever. Marketing leaders are under pressure to deliver personalized, meaningful engagement across every channel, and they must do this while navigating an increasingly complex technology landscape. In particular, artificial intelligence has quickly transitioned from the Early Adopter to Late Majority […]
